A general view of the busy exhibition halls during the opening day of the Integrated Systems Europe (ISE) 2026 at Fira de Barcelona Gran Via in L`Hospitalet de Llobregat, Spain, on February 3, 2026. Global technology leaders, including Samsung, showcase their latest innovations in audiovisual systems and smart integration to thousands of international professional attendees. (Photo by Marc Asensio/NurPhoto) (Photo by Marc Asensio / NurPhoto via AFP)